Copel SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 725
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SWOT Analysis of Copel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Copel

Parent Company

Copel

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Pura Energia

USP

Leading Electric Utility in Brazil

STP

Segment

Electric solutions for companies and societies

Target Group

Residential, businesses and corporates

Positioning

Leading Power company in Brazil

SWOT Analysis

Strengths

1. Has 18 power plants of its own totaling over 5000 MW in installed capacity – mostly hydro power although it has plants of thermal, solar and wind power as well

2. Serves over 3.5 million customers and has about 8500 employees

3. Features in the top 40 Latin American companies and also in the top 50 companies in the Brazilian stock index.

4. Top industry player and good reputation

Weaknesses

1.Small in size compared to even Brazilian power companies

2.Very low market share in the power generation segment in Brazil

3.Does not have operations outside Brazil

Opportunities

1.Increasing demand for power in the Brazil and in Latin America
2.Non-conventional sources of power
3.Further expansion into other States and into Latin America

Threats

1.Price wars may lead to fall in profits

2.Consolidation in the power sector in the Brazil

3. Changing govt policies and regulations

Competition

Competitors

1.Electrobras

2. CEMIG

3.CPFL Energia



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