Datang International Power SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 750
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SWOT Analysis of Datang International Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Datang International Power

Parent Company

China Datang Corporation

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

-

USP

One of the largest state owned power company in mainland China

STP

Segment

Electric solutions for companies and corporates

Target Group

Industries, Big cities, Ports etc

Positioning

Major public utilities company in China

SWOT Analysis

Strengths

1.Operates in a large region in China with a total capacity of over 38000 MW – has over 40 power plants of thermal, hydro and nuclear power in its portfolio
2. Has a large asset base and a strong financial position
3.Features in the Chinese stock index of the top 50 Chinese companies

4. Good reputation of the company and stream lined operations

Weaknesses

1.Concentration in a small area in China

2. Bureaucracy leads to inefficiency and since it is a state owned company, it is prone to bureaucracy.

Opportunities

1.Opportunities in other countries in South East Asia, Indian subcontinent etc

2. Growth opportunities in Renewable energy like Wind, Solar, Hydro power etc

3. High demand for power in China.

Threats

1.Bureaucracy limits growth into some parts in China where there are other state owned utilities

2.Rising prices of fuel in the international market.

3. Government intervention in Energy markets in China

4. Regional markets are expected to consolidate into one single energy market in China

Competition

Competitors

1.State grid corporation of China
2. China Resources power holdings
3.Shenhua Group



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