Huadian Power International SWOT Analysis, USP & Competitors

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SWOT Analysis of Huadian Power International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Huadian Power International

Parent Company

China Huadian Corporation

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

-

USP

Leading Chinese Electric utility

STP

Segment

Electric solutions for companies and organizations

Target Group

Industries, Big cities, Ports etc

Positioning

Leading power  company of China

SWOT Analysis

Strengths

1.Operates in 9 provinces of China and has over 24000 employees
2. Total Generating capacity is 23700 MW – mostly  coal powered plants, but also has few Wind and hydro power plants

3. Has strong market presence in China – Even the parent company is one of China’s 5 largest power producers

4. Features in the Hang Seng top 50 stocks index of Hong Kong and also features in the Shanghai stock index

5. Excellent operations and brand presence

Weaknesses

1.Focused on China only

2.Being a State owned company, it has the disadvantage of lobbying, inefficiency in management etc

Opportunities

1.Opportunities in South Asian Countries

2. Potential to expand renewable energy portfolio – enter into solar and hydro power

3. High demand for power in China

Threats

1.Fall in Electricity prices would lead to lower profits

2.Since most of its generation is coal based, an increase in coal prices would hamper its profits

3. Consolidation of power industry in China

Competition

Competitors

1. Power Assets Holdings Ltd
2. EnerChina Holdings Ltd
3.CLP Holdings Ltd


The table above concludes the Huadian Power International SWOT analysis along with its marketing strategy and brand parameters.

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