Northeast Utilities SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 801
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SWOT Analysis of Northeast Utilities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Northeast Utilities

Parent Company

Northeast Utilities Systems Ltd

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

-

USP

Largest Electric Utility in New England in U.S.

STP

Segment

Electric utilities and solutions for companies and corporates

Target Group

Residential, Small and Large Businesses

Positioning

Leading Power company in the U.S.

SWOT Analysis

Strengths

1. Serves over 3.5 million customers in the Northeast regions of the U.S. and has over 6000 employees

2. Has about 6000 MW of installed capacity – mostly thermal power

3. Features in the Fortune 500 companies list.

4. Strong financial position

5. Excellent stream-lined operations and good reputation

Weaknesses

1.On account of its political connections, it is accused of lobbying

2. Company is present in a very small part of the value chain and limited global associations

Opportunities

1.Can enter other States in the U.S. and to other countries

2. Increasing its renewable energy portfolio

3. Rising demand for power in the U.S.

Threats

1. Compliances with various laws and regulations in the U.S.

2.Declining prices may lead to lower profits

3.Consolidation of power in the U.S.

Competition

Competitors

1.Duke Energy
2.Pepco Holdings
3.Exelon



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