Nidec Corporation SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 889
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SWOT Analysis of Nidec Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nidec

Parent Company

Nidec Corporation

Category

Electrical Equipment

Sector

Energy Power and Industrial Equipment

Tagline/ Slogan

All for dreams

USP

Specialized and one of the largest manufacturer of tiny spindle motors for hard disks and midsized motors for home appliances

STP

Segment

Industrial equipment, home electronics, automobiles, audio and visual equipment

Target Group

Hard disk drive manufacturing companies, automobile industry, IT and audio/visual related product companies, Companies requiring heat sink fans

Positioning

Leading producer of spindle motors; A high quality deliverer with a aim to contribute to society and people

SWOT Analysis

Strengths

1. The company has the largest global market share for the tiny spindle motors that power hard-disk drives
2. Non dependency on the domestic markets

3. Higher profitability when compared to that of industry

4. Manufacturing motors for a variety of applications and segments

5.Automotive motor business has completed highly localized

manufacturing and sales network to meet the requirements from the

rapidly globalized automobile industry

6.Strong technological expertise

Weaknesses

1.Decrease in net sales and reduced cash flows is a concern

2.Investments heavily dependent on stock value

Opportunities

1. Explosive growth in future global digital equipment/contents
2.Hard Disk Drives continue to lead mainstream capacity growth
3. Technological strength will be essentialamid drastic

industry consolidation

4. Many competitors diverting their focus, gives an opportunity for acquisitions

5.Growth is expected toaccelerate through further expansion in emerging markets

Threats

1.Industry consolidation
2. Increase in competition as rivals are forming alliances
3. Cheap substitutes

Competition

Competitors

1.Panasonic Corporation
2.Samsung Electronics Co., Ltd
3.Minebea Co., Ltd



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