Schneider Electric SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 5617

SWOT Analysis of Schneider Electric with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Schneider Electric Infrastructure Ltd

Parent Company

Schneider Electric


Electrical Equipment


Energy Power and Industrial Equipment

Tagline/ Slogan

The global specialist in energy management/Make the most of your energy


It has a unique vision; Makes high quality infrastructure based on green technology



Power Generation and Infrastructure, Green Buildings, Water, Marine, Oil and Gas

Target Group

Electrical distribution (utilities) and Power generation companies, Electro-intensive industry,Water & waste treatment plants, Public-sector investors, Oil & gas infrastructure, Marine sector


Global specialist in energy management; Aims to make energy safe, reliable, efficient, productive and green

SWOT Analysis


1. Global presence all over the world with 31 manufacturing units spread across many countries
2. Pioneer in green energy, it has diversified into green energy segment

3. Schneider electric has size advantages which lower its risks. Large size has ensured Schneider electric gets more resources to pursue new markets and defend themselves

4. Schneider is a very strong brand. This has enabled it to charge premium price as its customers place high value the quality which is reflected by brand

5. High investments in R & D and Superior technology has allowed Schneider electric to better meet the needs of their customers in unique ways that rivalscannot simulate


1. Schneider made few bad acquisitions. These can increase their costs and reduce the value of their combined businesses. They can also affect the core business and merge cultures that are incompatible which can lower the productivity

2.On the back of shortage of liquidity, the margin is not improving in the shorter term
3. Bad debts and Financial difficulties with customers have increased the debtor's provisions affecting profit


1. Incorporating new services and new customized products can help Schneider electric to better meet their customer’s needs. Also these can expand Schneider electric’s business and customer base
2.Relaxation of regulations will allow Schneider electric to perform in a way that is most advantages for them and their customers


1. A bad economy may slow down its growth and curtail its green initiatives
2. The dynamic political scenario can increase risk, as governments can change business rules that may have negative affect Schneider electric’s business



1.ABB Ltd

3.Emerson Electric


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