CESC SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 801
Advertisements

SWOT Analysis of CESC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CESC

Parent Company

RP- SanjeevGoenka Group

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Growing Legacies

USP

Profitable consumer oriented power utility

STP

Segment

People of Kolkata who need power

Target Group

Everyone with power requirement

Positioning

Meet consumer's expectations continuously by providing safe, reliable and economic electricity through optimization of available resources

SWOT Analysis

Strengths

1. Employee friendly work culture and personnel policies
2. Receiving power at a predetermined price
3. Fully integrated supply network system
4. Over 115 years of experience in the sector

5. Strong presence as they have extensive operations

Weaknesses

1.Out datedplants urgently needed investmentsfor modernization
2. Pressure from employee union is a concern

3. Prices are determined by India's Electricity Act

Opportunities

1.Huge demand and supply gap
2.Large opportunity in energy consultancy service

Threats

1.Increasing government regulation

2. Competition from other players

3. Fluctuating economic condition affect businesses of dependent companies also

Competition

Competitors

1.Reliance Energy
2.Tata power



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.