Jayaprakash JP Power Ventures SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1046
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SWOT Analysis of Jayaprakash JP Power Ventures with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jayaprakash JP Power Ventures

Parent Company

Jaypee Group

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

No dream too big

USP

Diversified Conglomerate

STP

Segment

Agencies looking to buy electricity

Target Group

Private consumer of electricity

Positioning

Efficient power provider

SWOT Analysis

Strengths

1. Efficient production process of plants

2. Strong backing of the Jaypee group makes its presence strong
3. Fully integrated project management system
4. New equipment and latest technology

5. Lower operating costs

6. Very good part load efficiency as compared to sub-critical unit

Weaknesses

1.Intense competition from a few big players means limited market share

2. Prices are determined by India's Electricity Act

Opportunities

1.Huge demand and supply gap
2.Large opportunity in energy consultancy service
3.New sources of power generations

Threats

1.Rising cost of production
2.Huge competition from established public sector firms

3. Industries are dependent of economic conditions which affects their business too

Competition

Competitors

1. NTPC

2. NHPC

3. Reliance Energy
4.Tata power



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