Neyveli Lignite Corporation Limited SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1120
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SWOT Analysis of Neyveli Lignite Corporation Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Neyveli Lignite Corporation Limited

Parent Company

Neyveli Lignite Corporation Limited

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

-

USP

Unique combination of mining and power generation

STP

Segment

Agencies looking to buy electricity

Target Group

State owned Electricity Boards

Positioning

The power supplier at a lower cost

SWOT Analysis

Strengths

1. Preferred employer having a strong and efficiant workforce
2. Efficient production process
3. Expertise in both mining and power generation
4. Over50 years of experience in the sector

5. Backing of Central Government

Weaknesses

1.Limitedinput materials sources

2.Out datedplants urgently needed investmentsfor modernization
3.Prices are determined by India's Electricity Act

Opportunities

1.Huge demand and supply gap
2.Large opportunity in energy consultancy service
3.Diversify into new sources of power generations

Threats

1.Rising cost of production
2.Huge competition from growing private sector firms

3. Eco-friendlysources of power

Competition

Competitors

1.Adani Power Ltd.
2.BF Utilities Ltd.

3. Entegra Ltd.



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