SJVN Limited SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1020
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SWOT Analysis of SJVN Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SJVN Limited

Parent Company

SJVN Limited

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

-

USP

Completion of projects in an efficient and cost effective manner

STP

Segment

Agencies looking to install power plant

Target Group

Hydro-electric power plant projects

Positioning

Efficient and cost effective project completion

SWOT Analysis

Strengths

1. Employee friendly work culture and personnel policies
2. Efficient project completion
3. Expertise in Hydro-electric projects
4. Backing of Central as well as state Government

5. Efficient & timely completion of projects

Weaknesses

1.Depleting input materials sourceslike coal, crude oil, natural gas

2. Pressure from employee union

3. Cost and profit are determined by Indian Government

Opportunities

1.Huge demand and supply gap
2.Large opportunity both inside and outside the country
3.Can venture into new sources of power generations

Threats

1.Rising cost of production

2. New and cleaner  sources of power can reduce competitive advantage

3. Changing govt policies can affect operational efficiency

Competition

Competitors

1.Adani Power Ltd.
2.BF Utilities Ltd.

3. Energy Development Company Ltd.



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