Power Grid of India SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2002
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SWOT Analysis of Power Grid of India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Power Grid of India

Parent Company

Power Grid Corporation of India

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

One nation – one grid

USP

Efficient power transmitter

STP

Segment

Agencies looking to buy electricity

Target Group

State owned Electricity Boards

Positioning

World Class, Integrated, Global Transmission Company With Dominant Leadership

SWOT Analysis

Strengths

1. Strong network in remote areas
2. Robustnetwork across India
3. Efficient manpower

4. Very few network failure

5. Backing of Central Government

Weaknesses

1.Slow decision making process

2.Manualnetwork needs urgently computerization
3.Centralized authority

Opportunities

1.Huge demand and supply gap
2.Large opportunity in expanding network
3.Can diversify into other network

Threats

1.Outdated grid can fail anytime

2. Intense competition from other major players and international players

3. Changing govt policies and govt intervention can affect operations

Competition

Competitors

1.Alstom India Ltd.
2.Bil Energy Systems Ltd.

3. Kalpataru Power Transmissions Ltd.



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