NTPC National Thermal Power Corporation SWOT Analysis, USP & Competitors

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SWOT Analysis of NTPC National Thermal Power Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NTPC National Thermal Power Corporation

Parent Company

National Thermal Power Corporation

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Transforming Lives

USP

Best companies to work for

STP

Segment

Agencies looking to buy electricity

Target Group

State owned Electricity Boards

Positioning

The cheapest power supplier

SWOT Analysis

Strengths

1. Employee friendly work culture and personnel policies
2. Efficient production process of plants
3. Fully integrated project management system
4. Decadesof experience in the sector shows its credibility

5. Backing of Central Government

6. Efficient & timely completion of projects

Weaknesses

1.Depleting input materials sources

2.Govt intervention can often cause disruptions in operations
3.Prices are determined by India's Electricity Act

Opportunities

1.Huge demand and supply gap
2.Large opportunity in energy consultancy service
3.New sources of power generations

Threats

1.Rising cost of production
2.Huge competition from growing private sector firms

3. New and cleaner  sources of power

Competition

Competitors

1.Reliance Energy
2.Tata power


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