LeGrand SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1916
Advertisements

SWOT Analysis of LeGrand with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

LeGrand

Parent Company

LeGrand

Category

Electrical Equipment

Sector

Energy and Power

Tagline/ Slogan

Ideas that click

USP

A global leader in wiring devices and cable management; They have a complete solution for every project of any type of market

STP

Segment

Electric Equipment – Switchgears ,Relays ,Circuits for industrial, residential and commercial markets

Target Group

Construction companies, Distributors, dealers and builders

Positioning

LeGrand is the global specialist in electrical and digital building infrastructures

SWOT Analysis

Strengths

1. Strong presence andaccess across various market segments
2. It has invested in fast-growing emerging countries and high-potential subsectors

3. Has high operating margin, among the highest in the sector

4. High investment in R&D has helped it to deliver innovative solutions to its customers

5. Leader in the sector of low-voltage electrical installations and information networks for buildings

6. Large range of products

7. Continual policy of innovation and Strong marketing campaign

8. Solid financial situation to auto finance organic and

external growth

Weaknesses

1.Poor acquisition history

2. Increase in raw materials prices

3. High financial leverage compared to peers

Opportunities

1. Sector entry barriers to new-comers in respect to

electrical norms

2. Weak cycles of the sector

3. High-growth prospect of emerging markets

4. Globalization and reduction of costs

Threats

1.The financial market illness and the economic deceleration, has significant effect on its revenues
2.LeGrand itself may become a takeover target for large industrial groups

3. Highly regulated electrical sector

4. Environmental legislations on industrial wastes

5. Fierce competition in the sector

Competition

Competitors

1.Schneider Electric

2.Havells
3.ABB



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.