Dongfang Electric SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 757

SWOT Analysis of Dongfang Electric with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dongfang Electric

Parent Company

Dongfang Electric Corporation


Electrical Equipment


Energy and Power

Tagline/ Slogan

Harmony and Unity among Social, Enterprise and Employee


A comprehensive group specialized in manufacturing industry; national strategic base for heavy-duty machinery and equipment



Hydro and steam power generators,AC/DC electric motors. Repair, upgrade and  maintenance services

Target Group

Public entities of various countries , Private energy producing firms/power stations


DEC represents the top class technological and manufacturing level for China’s heavy machinery and equipment industry

SWOT Analysis


1. Large base of installed customers

2. Long term contracts with different customers from Asian markets

3. Well positioned geographically

4. Over 50% of revenue base is in high growth emerging markets, especially China & India

5. Strong support from the Chinese government


1.Management has a history of not delivering on important projects

2. Limited brand value in markets other than that of Asia


1.Population growth and urbanization is demanding investment in infrastructure

2. Growth in Smart grid infrastructure could increase demand

3. Additional regulation will increase the demand for companies in the environmental services industry


1.State & federal budgets are under pressure, which may slow down growth for the company as it is state owned

2. Competition from private firms

3. Company’s brand value



1.Toshiba hydro power Co
2.Voith Shanghai Hydro Limited


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