Dongfang Electric SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 786
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SWOT Analysis of Dongfang Electric with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dongfang Electric

Parent Company

Dongfang Electric Corporation

Category

Electrical Equipment

Sector

Energy and Power

Tagline/ Slogan

Harmony and Unity among Social, Enterprise and Employee

USP

A comprehensive group specialized in manufacturing industry; national strategic base for heavy-duty machinery and equipment

STP

Segment

Hydro and steam power generators,AC/DC electric motors. Repair, upgrade and  maintenance services

Target Group

Public entities of various countries , Private energy producing firms/power stations

Positioning

DEC represents the top class technological and manufacturing level for China’s heavy machinery and equipment industry

SWOT Analysis

Strengths

1. Large base of installed customers

2. Long term contracts with different customers from Asian markets

3. Well positioned geographically

4. Over 50% of revenue base is in high growth emerging markets, especially China & India

5. Strong support from the Chinese government

Weaknesses

1.Management has a history of not delivering on important projects

2. Limited brand value in markets other than that of Asia

Opportunities

1.Population growth and urbanization is demanding investment in infrastructure

2. Growth in Smart grid infrastructure could increase demand

3. Additional regulation will increase the demand for companies in the environmental services industry

Threats

1.State & federal budgets are under pressure, which may slow down growth for the company as it is state owned

2. Competition from private firms

3. Company’s brand value

Competition

Competitors

1.Toshiba hydro power Co
2.Voith Shanghai Hydro Limited
3.HPEC



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