EDF Électricité de France Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1952
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SWOT Analysis of EDF Électricité de France Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

EDF Électricité de France Energy

Parent Company

Électricité de France

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

It's not easy being green

USP

Green energy producer

STP

Segment

Agencies looking to buy electricity

Target Group

Industrial and private consumers

Positioning

Cleaner energy producer

SWOT Analysis

Strengths

1. Strong R&D capabilities

2. Nuclear generation assets
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. State of art equipment, new technology
5. Vertically integrated operations

6. Well diversified energy portfolio

Weaknesses

1.Employee Unrest is a concern

2. Poor condition of hydroelectric dams compared to global leaders

Opportunities

1.Wind power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission

Threats

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Competition

Competitors

1.E.ON UK plc
2.GDF SUEZ

3. RWE npower



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