Iberdrola Renewables SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1259
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SWOT Analysis of Iberdrola Renewables with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Iberdrola Renewables

Parent Company

IBERDROLA, S.A

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

When you find your path, there's no turning back

USP

Clean, safe, reliable and affordable electricity

STP

Segment

Agencies looking to buy electricity

Target Group

Federal & State Agencies, Institutional Retail, Investor-owned Utilities, Joint Action Agencies, Publics

Positioning

Nation’s renewable energy needs with distinctive capabilities

SWOT Analysis

Strengths

1. Strong R&D capabilities

2. Extensive experience in wholesale energy markets
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. State of art equipment, new technology
5. Vertically integrated operations

6. Well diversified energy portfolio

Weaknesses

1. Limited global presence compared to global leaders

2. Poor condition of hydroelectric dams

Opportunities

1.New power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission

Threats

1.Rising cost of production, volatile cost of input material
2.Stagnating demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Competition

Competitors

1.Consolidated Edison, Inc.

2.National Grid USA

3. Bangor Hydro-Electric Company



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