SWOT Analysis of Iberdrola Renewables with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
When you find your path, there's no turning back
Clean, safe, reliable and affordable electricity
Agencies looking to buy electricity
Federal & State Agencies, Institutional Retail, Investor-owned Utilities, Joint Action Agencies, Publics
Nation’s renewable energy needs with distinctive capabilities
1. Strong R&D capabilities
2. Extensive experience in wholesale energy markets 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. State of art equipment, new technology 5. Vertically integrated operations
6. Well diversified energy portfolio
1. Limited global presence compared to global leaders
2. Poor condition of hydroelectric dams
1.New power generation 2.Future development of nuclear power 3.Plans to reduce CO2 emission
1.Rising cost of production, volatile cost of input material 2.Stagnating demand, economic slowdown
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