Indowind Energy Limited SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 610
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SWOT Analysis of Indowind Energy Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indowind Energy Limited

Parent Company

Indowind Energy Limited

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

For you, forever

USP

An IPP in the renewable energy field

STP

Segment

Agencies looking to buy electricity

Target Group

State owned Electricity Boards and private companies

Positioning

An IPP in the renewable energy field generating Green Power through dedicated wind firms

SWOT Analysis

Strengths

1. Proven capabilities in setting up Wind farms, Operating & Maintaining them

2. Optimum machine availability
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. Fully integrated project management system
5. A decade on onsite experience possessing considerable domain and technology knowledge to provide end-to-end solutions & services

6. Strong credibility of the promoters, their business orientation and approach

Weaknesses

1.Localized presence, less diversification

2. Only one source ofinput material

3. Prices are determined by India's Electricity Act

Opportunities

1.Huge demand and supply gap
2.Large opportunity in energy consultancy service
3.New sources of power generations

Threats

1.Rising cost of production
2.Huge competition from subsidized public sector firms

3. New and cleaner  sources of power

Competition

Competitors

1.Reliance Energy
2.Tata power

3. NTPC

4. NHPC


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