Entegra SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 620
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SWOT Analysis of Entegra with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Entegra

Parent Company

Entegra

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Energizing the future

USP

Fully integrated renewal energy

STP

Segment

Agencies looking to buy electricity

Target Group

State owned Electricity Boards and private companies

Positioning

Fully integrated renewal energy enterprise

SWOT Analysis

Strengths

1. Engineering expertise in hydro power development,solar thermal /photovoltaic power generation and hybrid RE solutions

2. Strong partnerships with global technology leaders
3. Efficient production process of plants
4. Fully integrated project management system
5. Comprehensive green energy portfolio of services

Weaknesses

1.Localized presence, less diversification

2. Depleting input materials sources
3. Prices are determined by India's Electricity Act

Opportunities

1.Huge demand and supply gap
2.Large opportunity in energy consultancy service
3.New sources of power generations

Threats

1.Rising cost of production
2.Huge competition from subsidized public sector firms

Competition

Competitors

1.Reliance Energy
2.Tata power

3. NTPC

4. NHPC



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