Southern Company SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 647
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SWOT Analysis of Southern Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Southern Company

Parent Company

Southern Co

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Energy to serve your world

USP

Clean, safe, reliable and affordable electricity

STP

Segment

Agencies looking to buy electricity

Target Group

Federal & State Agencies, Institutional Retail, Investor-owned Utilities, Joint Action Agencies, Publics

Positioning

Clean, safe, reliable and affordable electricity

SWOT Analysis

Strengths

1. Strong R&D capabilities

2. Nuclear generation assets
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. State of art equipment, new technology
5. Recognized by the U.S. Department of Defense

6. Well diversified energy portfolio

Weaknesses

1.Produce large amounts of greenhouse gas emissions as part of its day-to-day operations

2. Employee Unrest

3. Poor condition of hydroelectric dams

Opportunities

1.Wind power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission

Threats

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Competition

Competitors

1. Entergy Corporation

2. NextEra Energy, Inc

3. CenterPoint Energy, Inc.



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