KSK Energy Ventures Limited SWOT Analysis, USP & Competitors

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SWOT Analysis of KSK Energy Ventures Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

KSK Energy Ventures Limited

Parent Company

KSK group

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Power from knowledge

USP

Thought leader in power industry

STP

Segment

Agencies looking to buy electricity

Target Group

Industrial and state owned consumers

Positioning

Providing fuel security

SWOT Analysis

Strengths

1. Strong financial presence
2. Fully integrated project management system
3. One of the largest company among the new entrants

4. Sister-company providing backward integration

5. Efficient & timely completion of projects

Weaknesses

1.Depleting input materials sources

2.Less support from government compare to competitors

Opportunities

1.Huge demand and supply gap
2.Large opportunity in energy consultancy service
3.New sources of power generations

Threats

1.Rising cost of production
2. Huge competition from subsidized public sector firms

3. New and cleaner  sources of power

Competition

Competitors

1. Reliance Energy
2. Tata power

3. Jayaprakash JP Power Ventures


The table above concludes the KSK Energy Ventures Limited SWOT analysis along with its marketing and brand parameters.

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