Apar Industries SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 905
Advertisements

SWOT Analysis of Apar Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Apar Industries

Parent Company

Apar Industries

Category

Electrical Equipment

Sector

Energy Power and Industrial Equipment

Tagline/ Slogan

Powering Ahead "Tomorrow's Progress Today"

USP

Experts in specialty oils and aluminum conductors

STP

Segment

Transformer Specialty oils , Aluminum conductors, Cables

Target Group

Power generation companies, Automobile manufacturers, FMCG companies, Telecommunication Companies

Positioning

The largest producers of POWERLINE aluminum and alloy Conductors, in Asia

SWOT Analysis

Strengths

1. Huge market in India in segment of specialty oils
2. Apar industries has global tie ups with companies from different parts of the world

3. Has high operating margin, among the best in the sector

4. Good  investment in R&D

5. Recently it has secured technical approvals from leading utilities for high temperature conductors

6. High entry barriers for other companies

7. Synergy between the acquired and the parent company

Weaknesses

1.Constrained by capital requirements

2. High financial leverage compared to peers

3.Revenue concentration from few customers

Opportunities

1. Sector entry barriers to new-comers in respect to

electrical norms

2. Weak cycles of the sector

3.Growing portfolio of other oils – white oils, industrial and process oils

4.Power transmission expected to lead the next phase of growth in the power sector

Threats

1.High breaking even in power cable segment

2. Highly regulated electrical sector

3. Environmental legislations on industrial wastes

4. Fierce competition from foreign companies

Competition

Competitors

1.Accurate Transformers Ltd.

2.Emco Ltd.
3.Bharat Bijlee Ltd.

4. Marsons Ltd.



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.