Vestas Wind Systems SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2925
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SWOT Analysis of Vestas Wind Systems with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vestas Wind Systems

Parent Company

Vestas Wind Systems A/S

Category

Wind Turbines

Sector

Energy Power and Industrial Equipment

Tagline/ Slogan

Wind. It means the world to us.

USP

They deliver superior cost-effective wind technologies, products and services

STP

Segment

Project planning, procurement, construction, optimization and maintenance of Wind power plants, Renewable Energy

Target Group

Power Generation and distribution companies, public entities producing energy and different countries

Positioning

The world’s leading manufacturer of wind power solutions

SWOT Analysis

Strengths

1. It has both technology and solutions that provide a lower Cost of Energy

2.A unique business model withproactive and customer-centric approach to Partnership

3. Strong record on safety and also citizenship

4. knowledge rich R&D division

5. Operates in emerging wind energy segment which has high potential in near future

6. Strong customer relationship strength

7. Diverse customers from 70 different countries

Weaknesses

1.Weak management in core market like US and Denmark

2. High turnover rate and limited global penetration

Opportunities

1.World markets moving towards green energy and thus has huge market for wind power

2. Produce clean pollution free energy and hence supported by many nonprofit organizations

3. Growth ofSmart grid infrastructure

4. Additional regulation will increase the demand for companies in the environmental services industry

Threats

1.Wind energy is still perceived as expensive. State& federal budgets are under pressure, which may slow down growth

2. Intense competition from other firms in renewable energy segment

3. Changes in rules and regulations of different countries

Competition

Competitors

1.GE Energy
2.Enercon GmbH
3.Nordex SE



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