Fuji Electric Holdings SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1347

SWOT Analysis of Fuji Electric Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fuji Electric Holdings

Parent Company

Fuji Electric


Electrical Equipment


Energy Power and Industrial Equipment

Tagline/ Slogan

Innovating Energy Technology


Fuji Electric offers the products of the future to meet customer demands and contribute to the creation of responsible and sustainable societies everywhere they do business



Power Supply Solution of The Industry,Industrial Production Solutions, Instrumentation, Thermal and Geothermal Power Generation, Nuclear, Radiation Monitoring, Distribution and Control Equipment

Target Group

Public/Transportation firms, Vending machine manufacturers, Industries requiring electronic  and storage devices ,Power generation and Distribution companies, Construction companies, Automobile manufacturing units etc.


Expert in electronics manufacturing and pioneers of cutting-edge energy technology

SWOT Analysis


1. High Pricing Power and strong financial position

2. Unique products have helped differentiate itself from its competitors

3. Strong management

4. Strong brand name is a major strength of FUJI

5. Superior technology allows FUJI to better meet the needs of their customers


1.Limited supply chain compared to leaders has affected its business in recent past

2.Poor cost structure even though they have high pricing power


1.High investments in New technology

2.Diversifying its portfolio by manufacturing new products
3.Expansion into international markets


1.Availability of substitutes for its products

2.Most of markets it operates are mature and growth is stagnant

3.Presence of grey market

4. Recent trend in change of customer preferences



1.Hitachi, Ltd.
2.Panasonic Corporation
3.Chori Co., Ltd.


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