Crompton Greaves SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 3297
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SWOT Analysis of Crompton Greaves with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Crompton Greaves

Parent Company

Avantha Group

Category

Electrical Equipment

Sector

Energy Power and Industrial Equipment

Tagline/ Slogan

Smart solutions. Strong relationships.

USP

A pioneer and has top leadership position in the management and application of electrical energy

STP

Segment

Power Systems, Industrial Systems and Consumer Products

Target Group

Power generation companies and plants, Industries requiring electric motors and fans, Construction companies, Distributors, dealers and builders

Positioning

CG provides end-to-end solutions, helping its customers use electrical power effectively and increase industrial productivity with sustainability

SWOT Analysis

Strengths

1.Wide product range to provide end to end solutions to customers across various segments
2. Major presence in domestic power market and wide installed equipment/customer base

3. Prompt after sales service, Good understanding of markets conditions andGeographically wide spread

4.Significant technology absorption and adoption to suit local needs

5.Contemporary integrated manufacture base and infrastructure

6.Highly committed engineering, technical and managerial power

Weaknesses

1.Technology development constraints

2. Limited financing capacity for large projects

3.High working capitals

Opportunities

1. High growth rate will stimulate growth in demand for infrastructure

2.Boost to power transmission sector and privatization moves in distribution sector

3.Total transmission capacity to be increased

4.Reduction of costs

Threats

1.Delay/ Deferment of projects
2.Technology leaders unwilling to share technology

3. International players consolidating and setting up of local manufacturing bases

4.Increasing competition from large companies with strong financial muscle

5.Lowering of import tariffs

Competition

Competitors

1.Schneider Electric

2.Havells
3.ABB



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