Havells India SWOT Analysis
Havells India is one of the leading brands in the energy & power sector. Havells India SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Havells India:
Quick Glance:
Havells India Strengths
- Strong global distribution network
- Great investments in fast-growing emerging countries
- Very good acquisition history
- Amongst top three players in most its products with aggressive building
- Broad range of products and good advertising through TVCa
- Global presence with many diverse product lines in 50 different countries
- First FMEG Company to offer door step service
- High investment in R&D has helped it to deliver innovative solutions to its customers
Above are the strengths in the SWOT Analysis of Havells India. The strengths of Havells India looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Havells India Weaknesses
- High Debt ratio
- Globally small market share
- Slowdown of real estate
- Slowdown in global markets will effect moreadversely after a series of acquisitions
These were the weaknesses in the Havells India SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Havells India Opportunities
- Globally emerging markets
- Weak cycles of the sector
- Acquisition of Chinese firms for low costmanufacturing
- Vertical integration into Havells retail outlets
- Leveraging upon motor business in IndiaUnorganized
Above we covered the opportunities in Havells India SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Havells India Threats
- Unorganized markets
- Delays in execution of power projects
- Highly regulated electrical sector
- Environmental legislations on industrial wastes
- Intense competition in the sector
The threats in the SWOT Analysis of Havells India are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Havells India SWOT analysis.
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About Havells India
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Havells India Overview | |
|---|---|
| Parent Company |
Havells India |
| Category |
Electrical Equipment |
| Sector | |
| Tagline/ Slogan |
Passion is in everything Havells does |
| USP |
One of the top Fast Moving Electrical Goods (FMEG) Company and a major power distribution equipment manufacturer with a strong global footprint |
| Havells India STP | |
| Segmentation |
Switchgears ,Cables and wires, Lightings and fixtures, Electrical Consumer durables, Industrial & Domestic Circuit Protection Devices, Luminaires for Domestic, Commercial and industrial Applications |
| Target Market |
Construction companies, Distributors, dealers and builders |
| Positioning |
A quality provider of powerful, sustainable and efficient power solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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