Havells India SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 4961
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SWOT Analysis of Havells India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Havells India

Parent Company

Havells India

Category

Electrical Equipment

Sector

Energy Power and Industrial Equipment

Tagline/ Slogan

Passion is in everything Havells does

USP

One of the top Fast Moving Electrical Goods (FMEG) Company and a major power distribution equipment manufacturer with a strong global footprint

STP

Segment

Switchgears ,Cables and wires, Lightings and fixtures, Electrical Consumer durables, Industrial & Domestic Circuit Protection Devices, Luminaires for Domestic, Commercial and industrial Applications

Target Group

Construction companies, Distributors, dealers and builders

Positioning

A quality provider of powerful, sustainable and efficient power solutions

SWOT Analysis

Strengths

1. Strong global distribution network
2. Great investments in fast-growing emerging countries

3. Very good acquisition history

4. Amongst top three players in most its products with aggressive building

5. Broad range of products and good advertising through TVCa

6. Global presence with many diverse product lines in 50 different countries

7.First FMEG Company to offer door step service

8. High investment in R&D has helped it to deliver innovative solutions to its customers

Weaknesses

1.High Debt ratio

2. Globally small market share

3.Slowdown of real estate

4.Slowdown in global markets will effect moreadversely after a series of acquisitions

Opportunities

1. Globally emerging markets

2. Weak cycles of the sector

3.Acquisition of Chinese firms for low costmanufacturing

4.Vertical integration into Havells retail outlets

5. Leveraging upon motor business in IndiaUnorganized

Threats

1.Unorganized markets
2.Delays in execution of power projects

3. Highly regulated electrical sector

4. Environmental legislations on industrial wastes

5.Intense competition in the sector

Competition

Competitors

1.ABB Ltd

2.Crompton Greaves
3.Bajaj Electricals



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