Havells India SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 4619

SWOT Analysis of Havells India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Havells India

Parent Company

Havells India


Electrical Equipment


Energy Power and Industrial Equipment

Tagline/ Slogan

Passion is in everything Havells does


One of the top Fast Moving Electrical Goods (FMEG) Company and a major power distribution equipment manufacturer with a strong global footprint



Switchgears ,Cables and wires, Lightings and fixtures, Electrical Consumer durables, Industrial & Domestic Circuit Protection Devices, Luminaires for Domestic, Commercial and industrial Applications

Target Group

Construction companies, Distributors, dealers and builders


A quality provider of powerful, sustainable and efficient power solutions

SWOT Analysis


1. Strong global distribution network
2. Great investments in fast-growing emerging countries

3. Very good acquisition history

4. Amongst top three players in most its products with aggressive building

5. Broad range of products and good advertising through TVCa

6. Global presence with many diverse product lines in 50 different countries

7.First FMEG Company to offer door step service

8. High investment in R&D has helped it to deliver innovative solutions to its customers


1.High Debt ratio

2. Globally small market share

3.Slowdown of real estate

4.Slowdown in global markets will effect moreadversely after a series of acquisitions


1. Globally emerging markets

2. Weak cycles of the sector

3.Acquisition of Chinese firms for low costmanufacturing

4.Vertical integration into Havells retail outlets

5. Leveraging upon motor business in IndiaUnorganized


1.Unorganized markets
2.Delays in execution of power projects

3. Highly regulated electrical sector

4. Environmental legislations on industrial wastes

5.Intense competition in the sector



1.ABB Ltd

2.Crompton Greaves
3.Bajaj Electricals


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