SSE Scottish and Southern Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1568
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SWOT Analysis of SSE Scottish and Southern Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SSE Scottish and Southern Energy

Parent Company

Scottish and Southern Energy plc

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Energy made better

USP

Clean, safe, reliable and affordable electricity

STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

Provide energy in a reliable and sustainable way

SWOT Analysis

Strengths

1. Strong R&D capabilities with over 20,000 employees

2. Nuclear generation assets alongwith renewable energy
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. State of art equipment, new technology
5. Around 130,000km of overhead electricity lines and underground cables

6. Well diversified energy portfolio

7. Vertically integrated  business

Weaknesses

1. Intense competition means limited market share

2. Geographically not well diversified as compared to global leaders

Opportunities

1.Wind power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission

Threats

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Competition

Competitors

1. E.ON AG

2. RWE AG

3. Scottish Power



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