PPL Electric Utilities SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2077
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SWOT Analysis of PPL Electric Utilities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PPL Electric Pennsylvania Power and Light

Parent Company

Pennsylvania Power and Light

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Reuse, Revive, Renew

USP

Clean, safe and reliable energy

STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

Providing essential energy services in extraordinary ways

SWOT Analysis

Strengths

1. Strong R&D capabilities with 13,000 employees

2. Serves nearly customers in UK and 3 million in US
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. State of art equipment, new technology
5. Well diversified energy portfolio

6. Vertically integrated  business

Weaknesses

1.Competition means margins are limited and lower market share

2.Geographically not well diversified

Opportunities

1.Future development of nuclear power
2.Plans to reduce CO2 emission

3. Tie-up with international firms to increase global presence

Threats

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Competition

Competitors

1.TECO Energy

2. National Grid Transco

3. Great Plains Energy

4. Edison International


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