SWOT Analysis of FirstEnergy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
One stop service provider
Agencies looking to buy electricity
Retail and wholesale customers
Provide energy in a reliable and sustainable way
1. Its distribution lines span over 194,000 miles with over 23,000 MW
2. Nuclear generation assets 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. State of art equipment, new technology 5. Vertically integrated business
1.Intense competition means limited margins and slow growth
2. Employee Unrest is a concern and one of the largest polluters
1.Wind power generation 2.Future development of nuclear power 3.Plans to reduce CO2 emission
1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown
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