FirstEnergy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 776
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SWOT Analysis of FirstEnergy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

FirstEnergy

Parent Company

FirstEnergy Corporation

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

First Source

USP

One stop service provider

STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

Provide energy in a reliable and sustainable way

SWOT Analysis

Strengths

1. Its distribution lines span over 194,000 miles with over 23,000 MW

2. Nuclear generation assets
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. State of art equipment, new technology
5. Vertically integrated  business

Weaknesses

1.Intense competition means limited margins and slow growth

2. Employee Unrest is a concern and one of the largest polluters

Opportunities

1.Wind power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission

Threats

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Competition

Competitors

1. American Electric Power Company, Inc.

2. Public Service Enterprise Group Incorporated

3. Dominion Resources, Inc.



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