Entergy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 785
Advertisements

SWOT Analysis of Entergy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Entergy

Parent Company

Entergy

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

The power of people

USP

Nation’s leading nuclear generators

STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

An integrated energy company

SWOT Analysis

Strengths

1. Strong workforce of over 15,000 people

2. Entergy owns and operates power plants with approximately 30,000 megawatts of electric generating capacity with Nuclear generation assets
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. State of art equipment, new technology
5.Nation’s leading nuclear generators

6. Delivers electricity to 2.8 million utility customers in US

7. Vertically integrated  business

Weaknesses

1.Energy portfolio not well diversified as compared to competition

2. Geographically not well diversified

Opportunities

1.Wind power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission

Threats

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Competition

Competitors

1. American Electric Power Company, Inc

2. CenterPoint Energy, Inc.

3. The Southern Company



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.