SWOT Analysis of Dominion Resources with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
It all starts here
One Stop service provider
Agencies looking to buy electricity
Residential Customers, Business Customers
ensure reliable and adequate supplies of energy
1. A leader in natural gas and electricity in US
2. has a strong employee workforce of over 18,000 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. State of art equipment, new technology with 27,000 MW and 6,000 miles pipeline 5. Value chain Integration
1.Produce large amounts of greenhouse gas emissions as part of its day-to-day operations
2. Geographically not well diversified compared to global leaders
1.Wind power generation 2.Future development of nuclear power 3.Plans to reduce CO2 emission
1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown
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