Consolidated Edison SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 928
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SWOT Analysis of Consolidated Edison with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Consolidated Edison

Parent Company

Consolidated Edison Company

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Energy, efficiency, expertise

USP

Vertical integration and extensive expertise

STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

Competitive priced energy services across US

SWOT Analysis

Strengths

1. Con Edison has been supplying the energy that powers New York

2. It operates one of the world's largest and most complex energy delivery systems
3. Decades of years of experience
4. State of art equipment, new technology
5. One of the largest investor-owned energy company

6. Well diversified energy portfolio with a strong workforce of over 15000 people

7. Vertically integrated  business

Weaknesses

1.Produce large amounts of greenhouse gas emissions as part of its day-to-day operations

2. Stiff competition means limited market share

Opportunities

1.More focus on renewable energy
2.Future development of nuclear power
3.Plans to reduce CO2 emission

Threats

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Competition

Competitors

1. American Electric Power Company, Inc

2. National Grid USA

3. Iberdrola USA, Inc.



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