CLP Group SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1063
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SWOT Analysis of CLP Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CLP Group

Parent Company

CLP Holdings

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Powering Asia Responsibly

USP

Dynamic work culture

STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

Powering Asia responsibly

SWOT Analysis

Strengths

1. Its core business is generation, transmission, and retailing of electricity

2. Overseas market includes Australia, India, Taiwan and many other Asian countries
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. Vertically integrated  business and strong brand reputation in China

Weaknesses

1.Produce large amounts of greenhouse gas emissions as part of its day-to-day operations

2. Employee Unrestis a concern

Opportunities

1.Wind power generation
2.New sources of power generations
3.Plans to reduce CO2 emission

Threats

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Competition

Competitors

1. Huaneng Power International Inc.

2. The Hong Kong and China Gas Company Limited

3. Power Assets Holdings Limited



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