SWOT Analysis of CLP Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Powering Asia Responsibly
Dynamic work culture
Agencies looking to buy electricity
Retail and wholesale customers
Powering Asia responsibly
1. Its core business is generation, transmission, and retailing of electricity
2. Overseas market includes Australia, India, Taiwan and many other Asian countries 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. Vertically integrated business and strong brand reputation in China
1.Produce large amounts of greenhouse gas emissions as part of its day-to-day operations
2. Employee Unrestis a concern
1.Wind power generation 2.New sources of power generations 3.Plans to reduce CO2 emission
1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown
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