American Electric Power SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 913
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SWOT Analysis of American Electric Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

American Electric Power

Parent Company

American Electric Power

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

energy made better

USP

Reliable, affordable service

STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

Safety, performance and value in electric power generation, transmission and distribution

SWOT Analysis

Strengths

1. Over 18,000 employees form a part of its workforce

2. It has a 38000 MW generating capacity and over 60,000km network
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. State of art equipment, new technology
5. Falling coal prices lower AEP's input costs

6. It has expertise in coal, nuclear, hybrid and wind energy

Weaknesses

1.Most of its energy using coal power, making it particularly vulnerable to "green" legislation

2. Geographically not well diversified

Opportunities

1.Wind power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission

Threats

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Competition

Competitors

1. Entergy

2. Exelon

3. PE&G



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