HBL Power Systems Ltd SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 926

SWOT Analysis of HBL Power Systems Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

HBL Power Systems Ltd

Parent Company

HBL Power Systems ltd


Electrical Equipment


Industrial Products

Tagline/ Slogan



HBL Power Systems is the pioneer in the design, development and manufacture of specialized batteries and DC systems in India.



Power generation and distribution,Railways, Aviation, Batteries, Defense and Green products

Target Group

Telecom Companies, defense and aviation Entities, Oil and Gas sector, Railways, Public utilities


A learning organization which caters to exporting technology from India

SWOT Analysis


1. Many years of experience in design, development and manufacturing

2. Strong financial performance

3. Diversified into many segments  and tapping sophisticated markets

4. High liquidity has enabled it to invest in new technologies and have grown in many segments

5. Good presence of the company in this sector


1.Lack of good brand recognition

2. Weak presence in foreign markets


1.Expansion through Strategic Alliances

2. Growth in Smart grid infrastructure could increase demand

3. Population growth and urbanization is demanding investment in infrastructure

4. Emphasis on in-house R&D for Technology Development

5. Focus on Technology Intensive Products


1.Political volatility has affected some of its long term projects and still continue to be a point of concern

2. Competition from private firms

3. Company’s brand value



2.Bharat Bijlee
3.V-Guard Industries Ltd.


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