Techno Electric SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 718
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SWOT Analysis of Techno Electric with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Techno Electric

Parent Company

Techno Electric and Engineering Company

Category

Electrical Equipment

Sector

Industrial Products

Tagline/ Slogan

Where progress is performance

USP

The company has a business model that reconcilesconventional energy management on the one hand with nonconventional energy capacity on the other.

STP

Segment

Power  generation, transmission and distribution

Target Group

Public entities, Power Generation and distribution companies, Electrical Equipment manufacturing firms

Positioning

A leading provider of high quality engineering, procurement and construction services to India’s core sector industries

SWOT Analysis

Strengths

1. Significance presence in domestic market with over 20 locations across the country
2. Consistent growth

3. Strong and robust organic diversification and expansion in many areas

4. Good financial performance with continuous profits

5. Backordering signifying increase of the potential market

Weaknesses

1.Currently the company is concentrating more on the domestic market only

2. Improper utilization of free cash flows

3.A small work force

Opportunities

1.Increasing demand for non-renewable resources

2.Ageing power plants
3.Growth of global market for electrical components

4. Pursuing growth by Acquisitions

Threats

1.The industrial environment turned challenging due to increased competition, reduction in rates and attrition
2.Economy slowdown
3.Intense competition

4. A lower throughput of orders

Competition

Competitors

1.Adani Power Ltd
2.GVK Power & Infrastructure Ltd
3.Reliance Infrastructure Ltd



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