Honda Siel Power SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1087
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SWOT Analysis of Honda Siel Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Honda Siel Power

Parent Company

Honda Siel

Category

Electrical Equipment

Sector

Industrial Products

Tagline/ Slogan

The power of dreams; Helping people getting things done

USP

Honda has gained prominence in the global community through ceaseless innovation and a commitment to servicing the needs of society

STP

Segment

Portable Generators, Water Pumping Sets, General Purpose Engines and other industrial electrical equipment

Target Group

Automobile manufacturing firms/dealers , Industries that require power generators and power backup,  Private energy producing firms

Positioning

A company supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction

SWOT Analysis

Strengths

1. Strong brand name with good reputation

2. Great customer service

3. Vast foreign market, spread geographically in over 50 countries

4. Strong research and development which has afforded them competitiveness inquality products

5. Pioneer in engineering low emissions internal combustion andhybrid technology

6. Financial performance of the company is good

Weaknesses

1.A lack of scale means Honda’s cost per unit of output is very high

2. A weak online presence can result in lost opportunities for Honda

Opportunities

1.Fragmented markets provide many opportunities for Honda to expand and increase market share

2. Greater innovation can help Honda to produce unique products and services that meet customer’s needs

3. New technology helps Honda to better meet their customer’s needs with new and improved products and services

Threats

1.Bad economy can hurt Honda’s business by decreasing the number of potential customers

2. Volatile costs mean Honda has to plan for scenarios where costs skyrocket

3. The availability of substitute products hurts Honda’s ability to raise prices

Competition

Competitors

1.EnvairElectrodyne Ltd

2.Birla Power Solutions Ltd.        
3.Techno Electric

4. Sulabh Engineer



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