Cemig SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 874
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SWOT Analysis of Cemig with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cemig

Parent Company

Cemig

Category

Electric Utilities

Sector

Power and Energy

Tagline/ Slogan

A melhor energia do brasil

USP

Building a stronger foundation for the future

STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

Provide energy in a reliable and sustainable way

SWOT Analysis

Strengths

1. The Group Cemig is also recognized by its size and expertise

2. considered the largest integrated electricity sector in Brazil
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. State of art equipment, new technology
5. Vertically integrated  business

Weaknesses

1.Produce large amounts of greenhouse gas emissions as part of its day-to-day operations

2.Geographically not well diversified

Opportunities

1.Wind power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission

Threats

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Competition

Competitors

1. EDP - Energias de Portugal, S.A.

2. EletropauloMetropolitanaEletricidade de São Paulo SA

3. CompanhiaParanaense de Energia - COPEL



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