SWOT Analysis of DTE Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Power and Energy
Know Your Own Power
management of energy-related businesses and services nationwide
Agencies looking to buy electricity
Retail and wholesale customers
a diversified energy company involved in the development
1. have leveraged that wealth of experience and assets to develop a number of non-utility subsidiaries
2. provide energy-related services to business and industry nationwide 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. Strong R&D capabilities 5. Vertically integrated business
1.Geographically not well diversified
2. Energy portfolio not well diversified
1.Wind power generation 2.Future development of nuclear power 3.Plans to reduce CO2 emission
1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown
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