DTE Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1021
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SWOT Analysis of DTE Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DTE Energy

Parent Company

DTE Energy

Category

Electric Utilities

Sector

Power and Energy

Tagline/ Slogan

Know Your Own Power

USP

management of energy-related businesses and services nationwide

STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

a diversified energy company involved in the development

SWOT Analysis

Strengths

1. have leveraged that wealth of experience and assets to develop a number of non-utility subsidiaries

2. provide energy-related services to business and industry nationwide
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. Strong R&D capabilities
5. Vertically integrated  business

Weaknesses

1.Geographically not well diversified

2. Energy portfolio not well diversified

Opportunities

1.Wind power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission

Threats

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Competition

Competitors

1. CMS Energy Corporation

2. Wisconsin Energy Corporation

3. Integrys Energy Group, Inc



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