EnBW Energie Baden-Württemberg SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 609
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SWOT Analysis of EnBW Energie Baden-Württemberg with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

EnBW EnBW Energie Baden-Württemberg

Parent Company

EnBW-Energie Baden

Category

Electric Utilities

Sector

Power and Energy

Tagline/ Slogan

Energy made better

USP

Reliable, affordable service

STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

Safety, performance and value in electric power generation, transmission and distribution

SWOT Analysis

Strengths

1. Strong R&D capabilities with expertise in the workforce

2. Nuclear generation assets
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. State of art equipment, new technology
5. Falling coal prices lower AEP's input costs

Weaknesses

1.Operations are governed by govt activites causing efficiency issues

2. Geographically not well diversified

Opportunities

1.Wind power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission

Threats

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Competition

Competitors

1. Entergy

2. Exelon

3. PE & G



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