Federal Grid SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 705
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SWOT Analysis of Federal Grid with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Federal Grid

Parent Company

Unified Energy System

Category

Electric Utilities

Sector

Power and Energy

Tagline/ Slogan

On Restructuring the Electric Power Russia

USP

Reliable, affordable service

STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

Safety, performance and value in electric power generation, transmission and distribution

SWOT Analysis

Strengths

1. Strong workforce and focus on R&D

2. Equipment and expertise for Nuclear power generation
3. Management of a unified national (All-Russia) electrical network
4. State of art equipment, new technology
5. Vertically integrated operations

6. Well diversified energy portfolio

Weaknesses

1.Cope with fixed asset ageing is a concern

2. Outdated technical level compared to world leaders

Opportunities

1.Wind power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission

Threats

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Competition

Competitors

1. IDGC Holding

2. Inter RAO

3. Irkutskenergo



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