Huaneng Power International SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1045
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SWOT Analysis of Huaneng Power International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Huaneng Power International

Parent Company

Huaneng Power Intl

Category

Electric Utilities

Sector

Power and Energy

Tagline/ Slogan

Powering Tomorrow

USP

Dynamic work culture

STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

Powering Asia responsibly

SWOT Analysis

Strengths

1. Strategically located power generating assets and bright market prospect

2. Standardized corporate governance structure and scientific decision-making mechanism
3. power plants are advanced in equipment, stable and efficient
4. High quality employee base and experienced management team

5. Well diversified energy portfolio

6. Sound credit worthiness both domestically and internationally and rich capital market operation experience

Weaknesses

1.Produce large amounts of greenhouse gas emissions as part of its day-to-day operations

2.Out datedplants urgently needed investmentsfor modernization

Opportunities

1.Wind power generation
2.New sources of power generations
3.Plans to reduce CO2 emission

Threats

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Competition

Competitors

1. Korea Electric Power Corporation

2. CLP Holdings Limited

3. Power Assets Holdings Limited



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