Kyushu Electric Power SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 535
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SWOT Analysis of Kyushu Electric Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kyushu Electric Power

Parent Company

Kyushu Electric Power

Category

Electric Utilities

Sector

Power and Energy

Tagline/ Slogan

-

USP

Services that truly satisfy

STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

Steady and reliable, Earth-friendly energy

SWOT Analysis

Strengths

1. Strong R&D capabilities

2. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
3. Decades ofexperience in the power and energy sector

4. Well diversified energy portfolio with the best knowledge in the field

5. Vertically integrated  business

Weaknesses

1. Govt policies and intervention directly affect operational efficiency

2. Margins are limited owing to competition in the industry and huge investments

Opportunities

1.Renweable energy like Wind power generation
2.New sources of power generations like clean fuel
3.Plans to reduce CO2 emission

Threats

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Competition

Competitors

1. Tokyo Electric Power Company

2. The Kansai Electric Power Company, Incorporated

3. Chubu Electric Power Co., Inc.



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