Kyushu Electric Power SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 513

SWOT Analysis of Kyushu Electric Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kyushu Electric Power

Parent Company

Kyushu Electric Power


Electric Utilities


Power and Energy

Tagline/ Slogan



Services that truly satisfy



Agencies looking to buy electricity

Target Group

Retail and wholesale customers


Steady and reliable, Earth-friendly energy

SWOT Analysis


1. Strong R&D capabilities

2. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
3. Decades ofexperience in the power and energy sector

4. Well diversified energy portfolio with the best knowledge in the field

5. Vertically integrated  business


1. Govt policies and intervention directly affect operational efficiency

2. Margins are limited owing to competition in the industry and huge investments


1.Renweable energy like Wind power generation
2.New sources of power generations like clean fuel
3.Plans to reduce CO2 emission


1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation



1. Tokyo Electric Power Company

2. The Kansai Electric Power Company, Incorporated

3. Chubu Electric Power Co., Inc.


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