RusHydro SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 846
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SWOT Analysis of RusHydro with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

RusHydro

Parent Company

RusHydro

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Pure energy

USP

Ensure the reliable and safe performance of the Company’s facilities

STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

To upgrade energy efficiency by developing sustainable energy

SWOT Analysis

Strengths

1. Expert workforce with a strong focus of research and development of newer sources of energy

2. Strengthen its growth and enhance its role both domestically and abroad
3. Clean power generation

4. State of art equipment, new technology
5. State-of-the-art management with extensive experience in creating and managing hydro-power assets, including the foreign markets

6. An established retail business that ensures high quality service and undisrupted consumer supply

Weaknesses

1.Geographically not well diversified

2. Limited brand awareness compared to some global energy players

Opportunities

1.Tie-ups with global players to share expertise and grow
2.Future development of nuclear power
3.Plans to reduce CO2 emission

Threats

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Competition

Competitors

1. Entergy

2. Exelon

3. PE & G



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