Tokyo Electric Power SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 662
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SWOT Analysis of Tokyo Electric Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tokyo Electric Power

Parent Company

Tokyo Electric Power

Category

Electric Utilities

Sector

Power and Energy

Tagline/ Slogan

Switch

USP

Ethical practices and strong expertise

STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

Powering responsibly

SWOT Analysis

Strengths

1. Strong presnece in Japan with a strong expert workforce

2. Nuclear power generation expertise with the company
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. Over 100 years of experience in the sector

5. Well diversified energy portfolio

6. Vertically integrated  business with strong Research and development

Weaknesses

1. Limited geographic reach limits its expansion scope

2. Constant demand to upgrade technology means huge invesments

Opportunities

1.More focus on solar and Wind power generation
2.New sources of power generations
3.Plans to reduce CO2 emission

Threats

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Competition

Competitors

1. The Kansai Electric Power Company, Incorporated

2. Chubu Electric Power Co., Inc.

3. Tohoku Electric Power Company, Incorporated



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