Xcel Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1514
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SWOT Analysis of Xcel Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Xcel Energy

Parent Company

Xcel Energy

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Responsible by nature

USP

Excellence in energy products and services

STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

Provide reliable, environmentally responsible, safe energy at a reasonable cost

SWOT Analysis

Strengths

1. Good streamlined operations and strong reputation

2. Over a century of experience in the field of power and energy
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. State of art equipment, new technology
5. Vertically integrated  business

Weaknesses

1.Geographically not well diversified

2. Limited Energy portfolio when compared to a few global players

Opportunities

1.Global tie-ups to increase reach and expertise
2.Future development of nuclear power
3.Plans to reduce CO2 emission

Threats

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Competition

Competitors

1. Southern California Edison

2. MidAmerica Energy Holdings

3. PG&E


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