SWOT Analysis of Xcel Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Responsible by nature
Excellence in energy products and services
Agencies looking to buy electricity
Retail and wholesale customers
Provide reliable, environmentally responsible, safe energy at a reasonable cost
1. Good streamlined operations and strong reputation
2. Over a century of experience in the field of power and energy 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. State of art equipment, new technology 5. Vertically integrated business
1.Geographically not well diversified
2. Limited Energy portfolio when compared to a few global players
1.Global tie-ups to increase reach and expertise 2.Future development of nuclear power 3.Plans to reduce CO2 emission
1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown
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