Bajaj Electricals SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 3466

SWOT Analysis of Bajaj Electricals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bajaj Electricals

Parent Company

Bajaj Group


Electrical Equipment


Industrial Products

Tagline/ Slogan

Inspiring trust


Well diversified product market has enabled it to deliver complete electrical solutions to its customers



Electric Appliances, Fans and Lighting, consumer durables, engineering and projects

Target Group

Telecom Companies, defense and aviation Entities, Construction companies, Telecommunication companies, Public utilities


A learning electrical company producing quality products with great trust

SWOT Analysis


1. Decades of experience in design, development and manufacturing

2. Strong financial performance

3. Diversified into many segments  and tapping sophisticated markets

4. High liquidity has enabled it to invest in new technologies and have grown in many segments

5. Market leadership and price competitiveness

6. Has a strong workforce and good brand presence due to TVCs and print ads


1. The brand has less penetration across international market

2. Market share is limited due to intense competition


1.Expansion through Strategic Alliances

2. Growth in its product line could increase demand

3. Population growth and urbanization is increasing the demand

4. Emphasis on in-house R&D for Technology Development

5. Focus on Technology Intensive Products


1. Maturing categories,products, or services

2.Competition from private firms

3. Cheaper technolog

4. Price wars



1.Panasonic Appliances India Company Ltd
2.Whirlpool of India Ltd
3.V-Guard Industries Ltd

4. Khaitan Electricals Ltd.


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