Bajaj Electricals SWOT Analysis, USP & Competitors

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SWOT Analysis of Bajaj Electricals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bajaj Electricals

Parent Company

Bajaj Group

Category

Electrical Equipment

Sector

Industrial Products

Tagline/ Slogan

Inspiring trust

USP

Well diversified product market has enabled it to deliver complete electrical solutions to its customers

STP

Segment

Electric Appliances, Fans and Lighting, consumer durables, engineering and projects

Target Group

Telecom Companies, defense and aviation Entities, Construction companies, Telecommunication companies, Public utilities

Positioning

A learning electrical company producing quality products with great trust

SWOT Analysis

Strengths

1. Decades of experience in design, development and manufacturing

2. Strong financial performance

3. Diversified into many segments  and tapping sophisticated markets

4. High liquidity has enabled it to invest in new technologies and have grown in many segments

5. Market leadership and price competitiveness

6. Has a strong workforce and good brand presence due to TVCs and print ads

Weaknesses

1. The brand has less penetration across international market

2. Market share is limited due to intense competition

Opportunities

1.Expansion through Strategic Alliances

2. Growth in its product line could increase demand

3. Population growth and urbanization is increasing the demand

4. Emphasis on in-house R&D for Technology Development

5. Focus on Technology Intensive Products

Threat

1. Maturing categories,products, or services

2.Competition from private firms

3. Cheaper technolog

4. Price wars

Competition

Competitors

1.Panasonic Appliances India Company Ltd
2.Whirlpool of India Ltd
3.V-Guard Industries Ltd

4. Khaitan Electricals Ltd.



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