Best and Crompton SWOT Analysis, USP & Competitors

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SWOT Analysis of Best and Crompton with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Best and Crompton

Parent Company

Best and Crompton

Category

Electrical Equipment

Sector

Industrial Products

Tagline/ Slogan

Future technologies, Today

USP

Rich R & D department coupled with history of good deliverables

STP

Segment

Industrial pumps and castings, Plugs and sockets, Electrical Machines

Target Group

Industrial and automobile applications.

Positioning

Areliable supplier with strong history of delivering quality

SWOT Analysis

Strengths

1. Strong domestic presence

2. Experts in their field and preferred by customers

3. Known for delivering quality product/service

4. The order book position continuesto be healthy

5. Supplier to Indian Navy and other public entities

Weaknesses

1.Flat revenues in recent years

2. Holding of announcement of fresh projects

Opportunities

1. Diversification in terms of product line

2. Concentration on more acquisitions to increase its reach and market

3. Expected improvementin power supply scenario

Threats

1.Slump indemand of castings from the commercial vehicle segment

2.  Intense competition from large multinational players

Competition

Competitors

1.Continental Controls Ltd.

2. Artech Power Products Ltd.

3. Advance Metering Technology Ltd


The table above concludes the Best and Crompton SWOT analysis along with its marketing strategy and brand parameters.

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