Birla Power Solutions SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1106
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SWOT Analysis of Birla Power Solutions with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Birla Power Solutions

Parent Company

Yash Birla Group

Category

Electrical Equipment

Sector

Industrial Products

Tagline/ Slogan

Power.. the ability to change

USP

Providing complete power backup solutions

STP

Segment

Power generation and backup: Portable Generators, Inverters, Home UPS, Engines, Pump set and other agricultural electrical devices

Target Group

Telecommunication companies, Financial firms and other industrial or commercial clients , Agriculture based groups or individuals

Positioning

The forerunner of Indian industry, which is expanding its global footprint and carrying forward the legacy of excellence driven growth on the bedrock of ideals

SWOT Analysis

Strengths

1. Strong brand name

2. Very diverse operations serving many industries of the parent company

3. Known for delivering quality product/service

4. CSR activities have been undertaken well

5. Stablemanagement and strong workforce

6. Great customer base across India

Weaknesses

1.Limited marketing strategy compared to global leaders

2. Dependent on the Indian market only and govt intervention causes operational issues

Opportunities

1. Looking for overseas markets

2. Developing strong R & D department

3. Using its strong CSR branding to promote its products

4. Can enter into renewable power generation

Threats

1. Small companies serving niche markets

2.  Intense competition

3. Unfavorable govt policies and economic conditions

Competition

Competitors

1.EnvairElectrodyne Ltd.

2. Honda Siel Power Products Ltd.

3. TD Power Systems Ltd.



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