Birla Power Solutions SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1072

SWOT Analysis of Birla Power Solutions with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Birla Power Solutions

Parent Company

Yash Birla Group


Electrical Equipment


Industrial Products

Tagline/ Slogan

Power.. the ability to change


Providing complete power backup solutions



Power generation and backup: Portable Generators, Inverters, Home UPS, Engines, Pump set and other agricultural electrical devices

Target Group

Telecommunication companies, Financial firms and other industrial or commercial clients , Agriculture based groups or individuals


The forerunner of Indian industry, which is expanding its global footprint and carrying forward the legacy of excellence driven growth on the bedrock of ideals

SWOT Analysis


1. Strong brand name

2. Very diverse operations serving many industries of the parent company

3. Known for delivering quality product/service

4. CSR activities have been undertaken well

5. Stablemanagement and strong workforce

6. Great customer base across India


1.Limited marketing strategy compared to global leaders

2. Dependent on the Indian market only and govt intervention causes operational issues


1. Looking for overseas markets

2. Developing strong R & D department

3. Using its strong CSR branding to promote its products

4. Can enter into renewable power generation


1. Small companies serving niche markets

2.  Intense competition

3. Unfavorable govt policies and economic conditions



1.EnvairElectrodyne Ltd.

2. Honda Siel Power Products Ltd.

3. TD Power Systems Ltd.


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