Swelect Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1314
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SWOT Analysis of Swelect Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Swelect Energy

Parent Company

Swelect Energy Systems

Category

Electrical Equipment

Sector

Industrial Products

Tagline/ Slogan

-

USP

Implementing  small as well as large projects with utmost understanding of customer requirements and solutions

STP

Segment

Renewables, Energy, Power Electronics Manufacturing, Solar PV Systems, Solar EPC and O&M

Target Group

Solar power generation companies, Entities that require solar power, Industries using photovoltaic cells like electronic instrument manufacturers

Positioning

SWELECT energy systems provide sustainable energy solutions for a greener India

SWOT Analysis

Strengths

1. Strong presence in domestic market

2. Research and Development Capabilities

3. History of successful implementation of projects

4. High customer satisfaction

Weaknesses

1.Paucity of capital in Indian firms

2. Low margin of operation

Opportunities

1. Acquiring companies in order to grow into other markets

2. Relaxed regulations and available subsidies

3. Growing green initiatives by many companies

Threats

1.Chinese government giving heavy subsidies and loans at cheaper rate

2. Competition coming from other Asian counter parts

3.  High project costs for the companies

Competition

Competitors

1. Tata Power Solar
2.Reliance Solar group

3.Indo Solar



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