Osram Sylvania SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2947

SWOT Analysis of Osram Sylvania with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Osram Sylvania

Parent Company

Osram Sylvania


Electrical Equipment


Industrial Products

Tagline/ Slogan

OSRAM Bright as daylight


Experts in giving innovative and advance lighting systems



Lighting products : incandescent light bulbs, compact fluorescent lamps, light-emitting diode systems and innovative lighting solutions

Target Group

Construction and real estate companies, business fixtures, party organizers and companies related to: Commercial, Retail, Display/Optic, Original Equipment Manufacturers, Automotive, Machine Tool, Mining, Aerospace


The company which produces a wide range of lighting products for home, business and automotive use

SWOT Analysis


1. Global presence all over the world with a huge customer base of more than 100 countries

2. Produces environmental friendly lighting systems

3. Known for providing Innovative products

4. Strong supply chain helps Osram obtain the right resources from suppliers and delivery the right product to customers in a timely manner

5. High investments in R & D and Superior technology has allowed it to better meet the needs of their customers in unique ways that rivalscannot simulate

6. Size advantages lowers its risk

7. Strong CSR activities


1. Limited brand recall compared to international brands

2. Weak presence in the international markets is a concern


1.Can build upon its CSR activities to expand its operations into emerging markets
2.Relaxation of regulations


1. A volatile scenario in overseas market can affect the stability of operations
2.Relatively high R & D costs compared to the industry



1.Philips Lighting B.V.
2.Nichia Corporation

3.Cree, Inc.


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.